Elected Member at Canadian Olympic Committee | Driving Global Sports Business Growth & Investment | Sports Media Leadership | International Market Expansion | Athlete Management
I help drive the global growth of sports by building innovative businesses and creating game-changing opportunities for athletes, fans, and brands.
As an elected member of the Canadian Olympic Committee, I work to shape the future of Canadian sport on the world stage. I’m also passionate about expanding the reach and influence of pickleball as a fast-growing global sport and investment category. EPIC has quickly established itself as the pinnacle of amateur pickleball and I believe the EPIC Amateur World Championship is an absolute game-changer in the world of pickleball.
My focus is on driving strategic partnerships, unlocking new revenue streams, and building successful brands in sports media and entertainment. I’m currently leading initiatives that bring together stakeholders, investors, and athletes to elevate the business of sport globally.
Earlier in my career, I was the first CEO and Co-Founder of ONE Championship, where I helped build Asia’s leading sports media property and took it to a $1 billion valuation. I spearheaded the company’s expansion into China, the USA, and other international markets, and launched ONE Elite Agency to represent top athletes.
Over the past 25+ years, my work has been recognized by major media, and I’ve had the privilege to help shape the global sports business landscape. I have had the privilege and honour to work with some of the biggest, blue-chip, multi-million dollar organizations: Canadian Football League (CFL), IAAF, World Championships, Olympics, Commonwealth Games, PGA Tour, ESPN, and Asia’s largest sports media property ONE Championship.
I have led sponsorship initiatives and client brand campaigns on-ground and on-air for global brands including; ESPN, STAR Sports, PGA Tour, Canadian Golf Open, LPGA Canadian Women’s Open, 2000 Olympics, X Games, Kia Motors, Guinness, Johnnie Walker, Puma, Pony, Cartier, Pepsi cola, and IAAF World Championships.
Connect with me for insights on sports business growth, athlete management, global expansion, and brand partnerships.
success story
Prior to launching ONE Championship, Cui spent six years with Asia’s number one sports broadcaster – ESPN Star Sports (ESS). There, he successfully headed the event business development across Asia and project-led some of the biggest sporting properties and television event partnerships in the region.
Before he joined ESS, he was the Director of Communications for the PGA Tour – Golf Canada and also served as the Managing Editor for Canada’s number one golf publication during that same period. Throughout his career, Cui has played an invaluable part in the likes of the Commonwealth Games, the World Championships, the Sydney Olympics, the PGA Tour Bell Canadian Open Championship, the LPGA Tour BMO Women’s Open, the X Games Asia, the World Series of Pool, World Futsal and the creation of ESPN’s Martial Combat.
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Victor has played marketing and communication roles in such events as the Olympics, Commonwealth Games, various World Championships in Athletics, as well as the PGA Tour. He was also with ESPN for 6 and a half years before launching One Championship with current Chairman and Group CEO Chatri, ONE’s largest shareholder.